Respect the power of emotion
Respect the power of emotion
We respect the power of emotion. Even in creatures with very limited logical capacity or intellect, we can recognize the sudden arising of an emotion, plus respect the value of emotional responses to individuals and groups. Lots of animals display patterns (in their gestures, facial expressions, and vocal tone) that we can classify as emotional.
Emotions are one form of intelligence. Emotions are forms of social communication. Even for a toddler, it can be every easy to identify different emotions in pets. In contrast, plants do not display the same familiar signals of emotion.
Emotions are not present by accident or mistake, right? However, emotions can also bias us and filter perception. They can trigger presumptions and interpretations that are inconsistent with reality.
Emotions and rationalizing or reasoning
So, emotions are important, yet also potentially problematic. Emotions involve powerful hormones (like cortisol, adrenalin, and testosterone) that can result in people using logic in a way that serves the pre-existing background emotion. Emotions guide logic in particular as well as language in general, so when there is already an intense emotion aroused, then how we use language will correspond to the underling emotion.
People in general only demonstrate irrational behavior in relation to specific subjects. We simply rationalize our prexisting emotional bias. Rationalizing is just a type of behavior.
Rationality can be used to serve a particular emotion, as in nourishing a particular emotional state. In fact, we may have been socially conditioned to relate to some emotions with shame and to hysterically invalidate them by labeling them as negative (typically fear, anger, and/or disappointment). It is common for those repressed emotions to operate in the background (rather than coming naturally to attention and resolving). When they operate in the background, they still “color” what we focus on and how we use language to interpret, label, and rationalize.
Intense emotions rule over our use of logic. We never stop using logic or rationality. We just may use it to rationalize an emotion that we otherwise consider shameful. (Obviously, shame is itself an extreme emotional state that is chronically present in the background for many people.)
When are emotions most important?
Sometimes, we can logically recognize the value of a particular opportunity, yet some emotional context (such as anxiety) restricts what we would otherwise do. In that case, a change in the emotional background can release us to take an action that we already expect to be very valuable… or even motivate us to explore new options.
Further, some emotions can also result in over-estimating the future benefit of a particular option. in other words, two different emotions can make the exact same option seem either attractive or repulsive, right?
Emotions in business and marketing
So, in any instance of communication, recognizing the emotions of the different people involved can be very relevant. To produce a certain valued result, it can be useful to know how to identify the various emotions of various people.
Obviously, in any field of business, influencing people toward a particular emotion can be very important for promoting sales and profits. Not only is it valuable accurately assess emotions, but to influence them.
In the marketing profession in particular, respect for emotions can be essential for creating marketing strategies that are highly profitable. To learn a bit more about the importance of marketing strategies to increase public demand for something to the point of customers being willing to pay far more than wholesale costs, click here: marketing for massive increases in consumer demand and profitability. Or, to learn more about the services that we offer, including online marketing for small business, click here: our services.