I like to emphasize concepts through interesting visuals. With that in mind, below is a homepage draft, then the text from the right (so you can read it more easily), then an background image for the next page.
For example, insights allow for easily recognizing risks that most people may neglect to notice. Once recognized, most risks can easily be avoided. Instead of constantly worrying about unknown risks, many risks can be measured and then avoided. Precise clarity about any relevant risks can save an enormous amount of time, resources, and sanity. What a relief!
Producing familiar results with much less effort is great, but what about unexpected rewards? Some insights can result in small but very precise actions that bring massive rewards (even using only very modest resources). The perfect adjustment at the perfect time can bring unexpected rewards.
For instance, what is the best way to fly past a dangerous storm? Sometimes, you can just fly over it!
Background image for 2nd page (Showing view from above the clouds): (from this animation: https://www.youtube.com/watch?v=WAcZh6DvTDU )